I thought that MBA in marketing would be fun…don’t get me wrong…it is….but then again the engineer/logician in me refuses to die and alas to the utter mortification of my confident claim to be otherwise I rather enjoy the sole finance subject “financial econometrics” that i have selected. Anyways, just in case your thoughts go on ina tangent whether this is about the subject mentioned let me put a noose on your thoughts and lasso you back to my take on the marketing subjects that i am studying.
Consumer behavior is by far the most favorite of mine….probably because like everyone else i take myself to be an expert on human psyche and their habits…(As if!)
I love brand management…it’s fun and full of stories…and who dislikes a story or two…perhaprs with a bit of scandals and intrigue thrown in..the mighty power clashes and publicity wars adding to the action…It’s not entirley without its merits
Industrial marketing is all about the high and the mighty….negotiations and deals…..the nitty gritty of fueling the businesses’ business….i think i have an affinity for that too
Project management is after all ‘project‘ management and who has a life without projects…be it only be getting my lil daughter’s bag ready for a trip away…so that’s not bad either…
SO WHAT!!! …..is the purpose you may ask, is of writing this collection of marketing courses intro’s ….just that I have realized…a lot of it is actually practical based and should be taught out in the field rahter than within the class rooms…The bug that crawls my skin is that, these great subjects are based on a lot of talks….talks…research….talks….and well yeah….talks……
That gets to me…discussion is one thing but application is entirely another for a degree such as this..marketing..”For the people and by the people” (With all due respect to the American democracy
). I’m not bad in class, not very good either, coz lets face it i have a hard time rattafying theories but yes i like analyses ( UHOH the engineer in me). So though I am learning a lot (and you learn even in the lamest of the situations) I would much rather go heads on in the market and fling the theoris there than in a rather overtly (though not entirely true) confident manner in the airconditioned comfort of the class room.
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P.S. this doesn’t mean that my prospective employers should take me to be an illeterate windbag…. this is just a prelude to……
P.P.S hehe i love teaser marketing
Comments on: "Mark(et) my words!" (3)
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i try to stay away from consumer behavior though as copywriter that should be something of interest to me – but i like to stay away from the muddle and puddle and have the image i have of em – which is scary enough!
nice sharing but tell which is the best profession by 2012???